Scoring
The weights table is the model.
Each use case in the catalog is scored against the seven wizard answers. The base signals are pain-point overlap, budget fit, time-to-value vs. timeline, current AI maturity, top concern, and recency of customer evidence. Top 8 are returned; lower-ranked items are kept with their score so any audit can replay the decision.
ROI scaling
Per-use-case ROI bands are advisory and refreshed quarterly. They scale by company size โ 0.3ร for 1โ10 employees up to 2.5ร for 1,000+ โ and convert to local currency via a static FX table refreshed monthly. ROI is not a guarantee.
Lead score
We also score each submission for sales routing: 200+ employees, $100K+ budget, near-term timeline, ICP industry, high-effort top use case, and concerns that signal buying readiness. The score determines whether a discovery call is offered or a long-tail nurture sequence runs.