Insurance · GEO scan

AI search visibility for insurance

Get your GEO Score for insurance-specific queries across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Free, board-ready PDF, methodology open. Pre-set to your vertical — start scanning in one click.

Why it matters

AI is the new front door to insurance.

Buyers in insurance increasingly open ChatGPT, Gemini, or Perplexity before Google. Whether your business appears in those answers determines whether you make the shortlist. The rest of the funnel never sees the businesses that are invisible to AI.

Our scan runs insurance-tuned queries — including “best business insurance broker” and “top commercial insurance agents” — plus generic best-of and competitor-alternative queries that drive the highest-intent AI traffic.

What buyers ask

Five prompts insurance buyers ask AI engines.

These are exactly the queries we run in your scan — plus a competitor-alternative pair if you supply one.

  • 01
    “What are the best insurance companies?”
  • 02
    “Top insurance providers in 2026”
  • 03
    “Best insurance near me”
  • 04
    “best business insurance broker”
  • 05
    “top commercial insurance agents”

What to watch for

Five visibility issues we see most often.

  • Missing schema markup

    No Organization or LocalBusiness JSON-LD means AI engines cannot resolve your entity reliably. Most common gap on small-business sites.

  • No llms.txt

    A /llms.txt file declares which pages AI engines should treat as canonical. Easy to ship, high impact.

  • Thin Google Business Profile

    For local queries, an unclaimed or sparse GBP is the single biggest visibility killer on Gemini and AI Overviews.

  • Sparse or stale reviews

    Review volume + recency is the #1 ranking factor for ChatGPT local recommendations. Aim for 50+ across Google, Trustpilot, and category-specific platforms.

  • No comparison or alternatives content

    Competitor-alternative queries are the highest-converting AI traffic class. Most sites have nothing to extract.

Sample output

What a insurance scorecard looks like.

Illustrative only — your actual numbers depend on your inputs.

Sample insurance scorecard

52 / 100

Adequate visibility

ChatGPT

64

Gemini

48

Perplexity

36

AI Overviews

28

Frequently asked

Insurance questions, answered.

Why should I care about AI visibility for insurance?

Buyers in your category increasingly start research with ChatGPT, Gemini, or Perplexity. If you do not appear in those answers, you do not make the shortlist — the rest of the funnel never sees the businesses that are invisible to AI search.

Will the same scan work for any insurance business?

Yes. The catalog is tuned per-industry: insurance scans run with the templates above and prioritize fixes that move the needle fastest in your vertical.

How often should I re-scan?

Quarterly. Bigger ad budgets re-scan monthly to catch drift.

Do you sell my data?

No. Submissions are private to your account.

Want the math behind the score?

Methodology open and auditable.

Read the methodology