Shadow AI · Tool risk profile

Clay.

by Clay · analytics · Verified April 19, 2026

Vendor site

Base risk

2.9/ 5

LowMediumHighCritical

Clay is a workflow product fronted by a spreadsheet UI; users assemble pipelines that combine third-party APIs and AI prompts. Risk concentrates on outbound enrichment APIs and what is sent to OpenAI as part of those AI-formula calls.

Tier comparison

Same logo. Very different risks.

  • Free

    medium
    Trains on inputs
    Yes
    Retention
    unlimited days
    SSO
    No
    Admin controls
    No

  • Paid · consumer

    medium
    Trains on inputs
    No
    Retention
    365 days
    SSO
    No
    Admin controls
    No

  • Enterprise · team

    medium
    Trains on inputs
    No
    Retention
    90 days
    SSO
    Yes
    Admin controls
    Yes

No alternatives flagged for this tool yet. The research team adds them as safer drop-in replacements surface in the registry.

FAQ

Questions teams ask about Clay.

Is Clay safe to use with company data?

Match the tier to the data type — consumer tiers are usually unsuitable for regulated data; enterprise tiers with SSO and no-training contracts are the minimum for most corporate use.

Does Clay offer SSO?

Yes, SSO is available on the enterprise tier.

How does this tool appear in shadow AI audits?

Clay typically shows up via CLAY *PRO and clay.com traffic. Use a CASB to surface it if you suspect shadow use.

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Buzzi.ai publishes tool risk profiles for informational purposes only. Always validate terms with the vendor before operational decisions.